28 Feb Benefits of Scent Marketing
We’ve all encountered scent marketing at one time or another, either on a conscious or subconscious level. This is because Many retailers and businesses all over the world are working hard to find the right scent for their business, hoping to entice customers and alter spending habits using scent marketing.
There are plenty of reasons why scenting works, and why it could work for your business.
A recent study carried out by Nike revealed that they could increase their customers intent to purchase by up to 80% after the introduction of scent within their stores. It has also been reported that a petrol station shop increased the sales within the store by a huge 300% after they started selling coffee, which of course gave the store a very strong scent!
Results Of A Correct Air Scent
Studies have shown that incorporating the right air scent has a profound impact on how consumers regard a brand.The air scent solution diffused with the correct system can:
Subtly prompt clients to spend more time in a store thereby spending more money
Create the right ambience for clients to feel more relaxed
Help clients remember your brand and linger longer
Make your environment superior and improve client perceptions
Create an emotional attachment with your brand and products
Reinforce a higher degree of customer loyalty and will definitely differentiate your business from your competitors.
Scent Marketing Impact On Brand
Martin Lindstrom, a well known author and brand consultant found that brand impact increased by 30% when more than one sense is engaged and by a whopping 70% when three senses are integrated into the brand message.
Customers evaluate scented products as being of higher quality.
Consumers are more eager to buy and willing to pay more in a scented environment.
Consumers spend more time and money in a scented environment.
Consumers remember scented shops more than unscented ones
Overall scent marketing is vitally important for your business whether you own a store, an office, service centre, gym or spa. With our sense of smell being instantaneous and so powerful, it is important that business owners inject a scent solution in their marketing strategy