One of the fastest growing trends in the sales and marketing industry is scent marketing, sometimes referred to as scent marketing,aroma marketing or air scenting. Internationally, many leading organisations have recognised the power of scent and are scenting their environments in order to create a memorable and lasting experience for their clientèle, as well as to ensure return visits to their stores or establishments.
In the short term, after our sense of sight, the second most powerful sense is smell, whilst in the longer term, smell is the most powerful of all the senses.According to the Sense of Smell Institute, humans are able to remember 10, 000 different odours and can also recall smells with 65% accuracy after a year.The sense of smell is the only sense that goes directly to the emotion and memory centres of the brain. 75% of the emotions we generate on a daily basis are in fact affected by smell.
Scent sparks recall of products, brands and experiences and improves customers’ overall experiences.