Scent Solutions | Learn About Scent Marketing and Aroma Marketing
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About Scent Marketing

One of the fastest growing trends in the sales and marketing industry is scent marketing, sometimes referred to as scent marketing,aroma marketing or air scenting. Internationally, many leading organisations have recognised the power of scent and are scenting their environments in order to create a memorable and lasting experience for their clientèle, as well as to ensure return visits to their stores or establishments.

In the short term, after our sense of sight, the second most powerful sense is smell, whilst in the longer term, smell is the most powerful of all the senses.According to the Sense of Smell Institute, humans are able to remember 10, 000 different odours and can also recall smells with 65% accuracy after a year.The sense of smell is the only sense that goes directly to the emotion and memory centres of the brain. 75% of the emotions we generate on a daily basis are in fact affected by smell.

Scent sparks recall of products, brands and experiences and improves customers’ overall experiences.

Incorporating a Scent System by Scent Solutions can have a profound impact on how consumers regard a brand. A strategically selected high quality fragrance diffused with the correct technology can:

  • Subtly prompt clients to spend more time and money
  • Create an ideal ambiance for clients to feel more relaxed
  • Help clients remember your brand and
  • Improves client perceptions of your environment
  • Create an emotional attachment with your brand and products
  • Reinforces a higher degree of customer loyalty
  • Differentiate your business from your competitors

A study in a Las Vegas casino showed that a pleasant air scent used in a particular area of the casino resulted in slot machine players spending 45% more money than in comparable non-scented areas (Hirsch 1995)

Another study placed two identical pairs of Nike shoes in two identical rooms, the only difference being that one room was scented with a pleasant floral fragrance. 84% of test subjects preferred the shoes in the scented room and also reported that they would be prepared to pay more for them. (Lindstrom and Kotler, 2003)

The appropriate scent diffused with correct systems and technology at the right settings will transform your environment and brand performance.

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